Theory + practice in marketing

Donald R. Lehmann*, Gregory Carpenter

*Corresponding author for this work

Research output: Contribution to journalEditorial

Original languageEnglish (US)
Pages (from-to)709-710
Number of pages2
JournalInternational Journal of Research in Marketing
Volume33
Issue number4
DOIs
StatePublished - Dec 1 2016

ASJC Scopus subject areas

  • Marketing

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