Theory + practice in marketing

Donald R. Lehmann; Gregory S. Carpenter

doi:10.1016/j.ijresmar.2016.09.002

Theory + practice in marketing

Donald R. Lehmann^*, Gregory S. Carpenter

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Editorial › peer-review

1 Scopus citations

Original language	English (US)
Pages (from-to)	709-710
Number of pages	2
Journal	International Journal of Research in Marketing
Volume	33
Issue number	4
DOIs	https://doi.org/10.1016/j.ijresmar.2016.09.002
State	Published - Dec 1 2016

ASJC Scopus subject areas

Marketing

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10.1016/j.ijresmar.2016.09.002

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title = "Theory + practice in marketing",

author = "Lehmann, {Donald R.} and Carpenter, {Gregory S.}",

year = "2016",

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AU - Carpenter, Gregory S.

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VL - 33

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EP - 710

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 4

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Theory + practice in marketing

ASJC Scopus subject areas

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