Think women, think warm: Stereotype content activation in women with a salient gender identity, using a modified stroop task

Judith B. White, Wendi L Gardner

Research output: Contribution to journalArticlepeer-review

13 Scopus citations

Abstract

We examined whether a salient gender identity activates gender stereotypes along the dimensions of sociability and ability (Fiske et al. 2002). A sample of US undergraduates (40 men, 38 women) instructed to think about women subsequently took longer to name the colors of words associated with sociability than ability on a modified Stroop task. Solo women in another sample of US undergraduates (45 women) showed the same response pattern. Women in a third sample of US adults (20 men, 16 women) showed a similar pattern. Meta-analysis of the three samples suggests women with a salient gender identity experience relative activation of only the positive dimension of a stereotype (e.g. "woman" equals warm).

Original languageEnglish (US)
Pages (from-to)247-260
Number of pages14
JournalSex Roles
Volume60
Issue number3-4
DOIs
StatePublished - Feb 1 2009

Keywords

  • Gender
  • Solo status
  • Stereotype activation
  • Stereotype content
  • Stroop task

ASJC Scopus subject areas

  • Gender Studies
  • Social Psychology
  • Developmental and Educational Psychology

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