This must be good because everyone says so! An empirical analysis of the effect of online product reviews on purchase probabilities

Su Jung Kim, Ewa Maslowska, Edward Carl Malthouse

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English (US)
Title of host publication	Global Marketing Conference
Publisher	Global Alliance of Marketing & Management Associations
Pages	774–783
Number of pages	10
Volume	2016
State	Published - 2016

Cite this

@inproceedings{5b9e804747e8483ab1c280b1492d93ee,

title = "This must be good because everyone says so! An empirical analysis of the effect of online product reviews on purchase probabilities",

author = "Kim, {Su Jung} and Ewa Maslowska and Malthouse, {Edward Carl}",

note = "http://gmcproceedings.net/html/sub3_01.html",

year = "2016",

language = "English (US)",

volume = "2016",

pages = "774–783",

booktitle = "Global Marketing Conference",

publisher = "Global Alliance of Marketing & Management Associations ",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - This must be good because everyone says so! An empirical analysis of the effect of online product reviews on purchase probabilities

AU - Kim, Su Jung

AU - Maslowska, Ewa

AU - Malthouse, Edward Carl

N1 - http://gmcproceedings.net/html/sub3_01.html

PY - 2016

Y1 - 2016

M3 - Conference contribution

VL - 2016

SP - 774

EP - 783

BT - Global Marketing Conference

PB - Global Alliance of Marketing & Management Associations

ER -