This must be good because everyone says so! An empirical analysis of the effect of online product reviews on purchase probabilities

Su Jung Kim, Ewa Maslowska, Edward Carl Malthouse

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publicationGlobal Marketing Conference
PublisherGlobal Alliance of Marketing & Management Associations
Number of pages10
StatePublished - 2016

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