Three questions you need to ask about your brand

Kevin Lane Keller, Brian Sternthal, Alice Tybout

Research output: Contribution to journalReview article

80 Scopus citations
Original languageEnglish (US)
Pages (from-to)80-81
Number of pages2
JournalHarvard business review
Volume80
Issue number9
StatePublished - Dec 1 2002

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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