Three questions you need to ask about your brand

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{548d07cedceb402682980beb267b09da,

title = "Three questions you need to ask about your brand",

author = "Keller, {Kevin Lane} and Brian Sternthal and Alice Tybout",

year = "2002",

month = dec,

day = "1",

language = "English (US)",

volume = "80",

pages = "80--81",

journal = "Harvard business review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "9",

}

TY - JOUR

T1 - Three questions you need to ask about your brand

AU - Keller, Kevin Lane

AU - Sternthal, Brian

AU - Tybout, Alice

PY - 2002/12/1

Y1 - 2002/12/1

UR - http://www.scopus.com/inward/record.url?scp=0036717007&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0036717007&partnerID=8YFLogxK

M3 - Review article

C2 - 12227148

AN - SCOPUS:0036717007

SN - 0017-8012

VL - 80

SP - 80

EP - 81

JO - Harvard business review

JF - Harvard business review

IS - 9

ER -