Tiebreaker selling

James C. Anderson, James A. Narus, Marc Wouters

Research output: Contribution to journalComment/debate

7 Scopus citations
Original languageEnglish (US)
JournalHarvard business review
Issue numberMARCH
StatePublished - Jan 1 2014

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Anderson, J. C., Narus, J. A., & Wouters, M. (2014). Tiebreaker selling. Harvard business review, (MARCH).