To be or not to be... social: Incorporating simple social features in mobile game customer lifetime value predictions

Anders Drachen, Mari Pastor, Aron Liu, Dylan Jack Fontaine, Yuan Chang, Julian Runge, Rafet Sifa, Diego Klabjan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

28 Scopus citations

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Keyphrases

Computer Science

Economics, Econometrics and Finance