"To disclose or not to disclose, that is the question": A structural equation modeling approach to communication privacy management in e-health

Seunga Jin*

*Corresponding author for this work

Research output: Contribution to journalArticle

26 Scopus citations


Driven by communication privacy management (CPM) theory and regulatory focus theory (RFT), this study examined important antecedents of information withholding and truthful disclosure in the novel context of e-health communication. Structural equation modeling (SEM) analyses revealed that health consumers' behavioral activation system (BAS) and favorable evaluation of an e-health website are positive predictors of truthful disclosure and that health consumers' prevention regulatory focus and self-concealment tendency are positive predictors of information sensitivity. Theoretical contributions regarding the relevance of CPM and RFT to computer-mediated communication (CMC) and practical implications for the design of persuasive e-health websites are discussed.

Original languageEnglish (US)
Pages (from-to)69-77
Number of pages9
JournalComputers in Human Behavior
Issue number1
StatePublished - Jan 1 2012



  • E-health
  • Information withholding
  • Privacy management
  • Regulatory focus
  • Self-concealment tendency
  • Truthful disclosure

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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