Toward a Better Understanding of Distribution Channel Working Relationships

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationIndustrial Marketing: A German‑American Perspective
Place of PublicationBerlin
PublisherSpringer-Verlag
Pages320-336
StatePublished - 1986

Cite this

Anderson, J. (1986). Toward a Better Understanding of Distribution Channel Working Relationships. In Industrial Marketing: A German‑American Perspective (pp. 320-336). Springer-Verlag.