| Original language | English |
|---|---|
| Pages (from-to) | 34-41 |
| Journal | Journal of Advertising Research |
| Volume | 4 |
| State | Published - 1964 |
Toward an Explicit Model for Media Selection
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 34-41 |
| Journal | Journal of Advertising Research |
| Volume | 4 |
| State | Published - 1964 |