Trademark and Deceptive Advertising Surveys: Law, Science, and Design

Shari Diamond, Shari S. Diamond (Editor), Jerre B. Swann (Editor)

Research output: Book/ReportBook

Abstract

Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. It provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Original languageEnglish
Place of PublicationChicago, US
PublisherAmerican Bar Association, Section of Intellectual Property Law
ISBN (Print)9781614384748
StatePublished - 2012

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    Diamond, S., Diamond, S. S. (Ed.), & Swann, J. B. (Ed.) (2012). Trademark and Deceptive Advertising Surveys: Law, Science, and Design. American Bar Association, Section of Intellectual Property Law.