Trademark and Deceptive Advertising Surveys: Law, Science, and Design

Shari Diamond, Shari S. Diamond (Editor), Jerre B. Swann (Editor)

    Research output: Book/ReportBook

    Abstract

    Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. It provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
    Original languageEnglish
    Place of PublicationChicago, US
    PublisherAmerican Bar Association, Section of Intellectual Property Law
    ISBN (Print)9781614384748
    StatePublished - 2012

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