Abstract
Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. It provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Original language | English |
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Place of Publication | Chicago, US |
Publisher | American Bar Association, Section of Intellectual Property Law |
ISBN (Print) | 9781614384748 |
State | Published - 2012 |