Tradition and Renewal: Reconstruction of Culture through Consumption

Michelle F Weinberger, Melanie Wallendorf

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsGavan J Fitzsimons, Vicki G Morwitz
StatePublished - 2007
EventAssociation for Consumer Research -
Duration: Jan 1 2007 → …

Conference

ConferenceAssociation for Consumer Research
Period1/1/07 → …

Cite this

Weinberger, M. F., & Wallendorf, M. (2007). Tradition and Renewal: Reconstruction of Culture through Consumption. In G. J. Fitzsimons, & V. G. Morwitz (Eds.), Advances in Consumer Research