Transformational Branding: The future means doing more with less in branding

Don Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

@article{02cce3e0e7554ba5bf08508337861971,

title = "Transformational Branding: The future means doing more with less in branding",

author = "Don Schultz",

year = "2009",

month = sep,

day = "1",

language = "English (US)",

volume = "18",

pages = "6--7",

journal = "Marketing Management",

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publisher = "American Marketing Association",

number = "5",

}

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