Translating Experience into Engagement

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLooking to the Future of Modern Media Management
EditorsChristian Scholz, Uwe Eisenbeis
Pages115-122
Number of pages8
StatePublished - 2008

Cite this

Calder, B., & Malthouse, E. C. (2008). Translating Experience into Engagement. In C. Scholz, & U. Eisenbeis (Eds.), Looking to the Future of Modern Media Management (pp. 115-122)