Original language | English (US) |
---|---|
Pages (from-to) | 10-11 |
Number of pages | 2 |
Journal | Marketing Management |
Volume | 15 |
Issue number | 5 |
State | Published - Sep 2006 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Don E. Schultz*
Research output: Contribution to journal › Review article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 10-11 |
Number of pages | 2 |
Journal | Marketing Management |
Volume | 15 |
Issue number | 5 |
State | Published - Sep 2006 |