Tripmaker choice behavior for shopping trips under real-time information: Model formulation and results of stated-preference internet-based interactive experiments

Hani S. Mahmassani; Nathan N. Huynh; Karthik Srinivasan; Mariette Kraan

doi:10.1016/S0969-6989(02)00015-2

Tripmaker choice behavior for shopping trips under real-time information: Model formulation and results of stated-preference internet-based interactive experiments

Hani S. Mahmassani^*, Nathan N. Huynh, Karthik Srinivasan, Mariette Kraan

^*Corresponding author for this work

Civil and Environmental Engineering

Research output: Contribution to journal › Article › peer-review

27 Scopus citations

Abstract

This paper examines behavioral responses of non-commuters under real-time information during shopping trips. Utilizing results from an interactive stated-preference internet-based survey, discrete choice models are developed to investigate factors that influence en-route switching to alternate destinations and alternate routes. The fundamental difficulty in modeling this phenomenon is due to the manner in which information is provided to assist trip-making. The information provided and user choices are interdependent. That is, the choice set presented to a tripmaker at a decision state is predicated on his/her previous decision. Conversely, a tripmaker's decision in turn alters his/her information and choice sets. A model structure is formulated to overcome this difficulty. It explicitly captures the conditional nature of the decision process. The developed model provides insight on en-route diversions during the shopping trip together with the factors affecting these decisions, especially with regard to the role of real-time information.

Original language	English (US)
Pages (from-to)	311-321
Number of pages	11
Journal	Journal of Retailing and Consumer Services
Volume	10
Issue number	6
DOIs	https://doi.org/10.1016/S0969-6989(02)00015-2
State	Published - Nov 2003

Funding

The work described in this paper is part of a project sponsored by FHWA (DTFH61-95-C-00017), in collaboration with WESTAT, Inc., with additional support from a research project through the Southwest University Transportation Center (SWUTC). This work has benefited considerably from the participation of several graduate researchers, particularly Peter Chen, Ahmed F.S. Abdelghany and Yadira Laluz, who helped in the design and initial testing of the survey instrument, as well as in survey administration. Acknowledgements are also due to the respondents from both The University of Texas at Austin and those from outside the university in the Austin area who took their time to participate in the survey voluntarily. The paper has benefited from helpful comments provided by an anonymous reviewer. The authors are solely responsible for the results and opinions expressed in this paper.

Keywords

ATIS
En-route diversions
Internet-based survey
Multinomial probit
Non-commuters travel behavior
Stated-preference

ASJC Scopus subject areas

Marketing

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10.1016/S0969-6989(02)00015-2

Cite this

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title = "Tripmaker choice behavior for shopping trips under real-time information: Model formulation and results of stated-preference internet-based interactive experiments",

abstract = "This paper examines behavioral responses of non-commuters under real-time information during shopping trips. Utilizing results from an interactive stated-preference internet-based survey, discrete choice models are developed to investigate factors that influence en-route switching to alternate destinations and alternate routes. The fundamental difficulty in modeling this phenomenon is due to the manner in which information is provided to assist trip-making. The information provided and user choices are interdependent. That is, the choice set presented to a tripmaker at a decision state is predicated on his/her previous decision. Conversely, a tripmaker's decision in turn alters his/her information and choice sets. A model structure is formulated to overcome this difficulty. It explicitly captures the conditional nature of the decision process. The developed model provides insight on en-route diversions during the shopping trip together with the factors affecting these decisions, especially with regard to the role of real-time information.",

keywords = "ATIS, En-route diversions, Internet-based survey, Multinomial probit, Non-commuters travel behavior, Stated-preference",

author = "Mahmassani, {Hani S.} and Huynh, {Nathan N.} and Karthik Srinivasan and Mariette Kraan",

note = "Funding Information: The work described in this paper is part of a project sponsored by FHWA (DTFH61-95-C-00017), in collaboration with WESTAT, Inc., with additional support from a research project through the Southwest University Transportation Center (SWUTC). This work has benefited considerably from the participation of several graduate researchers, particularly Peter Chen, Ahmed F.S. Abdelghany and Yadira Laluz, who helped in the design and initial testing of the survey instrument, as well as in survey administration. Acknowledgements are also due to the respondents from both The University of Texas at Austin and those from outside the university in the Austin area who took their time to participate in the survey voluntarily. The paper has benefited from helpful comments provided by an anonymous reviewer. The authors are solely responsible for the results and opinions expressed in this paper. ",

year = "2003",

month = nov,

doi = "10.1016/S0969-6989(02)00015-2",

language = "English (US)",

volume = "10",

pages = "311--321",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Limited",

number = "6",

}

Tripmaker choice behavior for shopping trips under real-time information: Model formulation and results of stated-preference internet-based interactive experiments. / Mahmassani, Hani S.; Huynh, Nathan N.; Srinivasan, Karthik et al.
In: Journal of Retailing and Consumer Services, Vol. 10, No. 6, 11.2003, p. 311-321.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Tripmaker choice behavior for shopping trips under real-time information

T2 - Model formulation and results of stated-preference internet-based interactive experiments

AU - Mahmassani, Hani S.

AU - Huynh, Nathan N.

AU - Srinivasan, Karthik

AU - Kraan, Mariette

N1 - Funding Information: The work described in this paper is part of a project sponsored by FHWA (DTFH61-95-C-00017), in collaboration with WESTAT, Inc., with additional support from a research project through the Southwest University Transportation Center (SWUTC). This work has benefited considerably from the participation of several graduate researchers, particularly Peter Chen, Ahmed F.S. Abdelghany and Yadira Laluz, who helped in the design and initial testing of the survey instrument, as well as in survey administration. Acknowledgements are also due to the respondents from both The University of Texas at Austin and those from outside the university in the Austin area who took their time to participate in the survey voluntarily. The paper has benefited from helpful comments provided by an anonymous reviewer. The authors are solely responsible for the results and opinions expressed in this paper.

PY - 2003/11

Y1 - 2003/11

N2 - This paper examines behavioral responses of non-commuters under real-time information during shopping trips. Utilizing results from an interactive stated-preference internet-based survey, discrete choice models are developed to investigate factors that influence en-route switching to alternate destinations and alternate routes. The fundamental difficulty in modeling this phenomenon is due to the manner in which information is provided to assist trip-making. The information provided and user choices are interdependent. That is, the choice set presented to a tripmaker at a decision state is predicated on his/her previous decision. Conversely, a tripmaker's decision in turn alters his/her information and choice sets. A model structure is formulated to overcome this difficulty. It explicitly captures the conditional nature of the decision process. The developed model provides insight on en-route diversions during the shopping trip together with the factors affecting these decisions, especially with regard to the role of real-time information.

AB - This paper examines behavioral responses of non-commuters under real-time information during shopping trips. Utilizing results from an interactive stated-preference internet-based survey, discrete choice models are developed to investigate factors that influence en-route switching to alternate destinations and alternate routes. The fundamental difficulty in modeling this phenomenon is due to the manner in which information is provided to assist trip-making. The information provided and user choices are interdependent. That is, the choice set presented to a tripmaker at a decision state is predicated on his/her previous decision. Conversely, a tripmaker's decision in turn alters his/her information and choice sets. A model structure is formulated to overcome this difficulty. It explicitly captures the conditional nature of the decision process. The developed model provides insight on en-route diversions during the shopping trip together with the factors affecting these decisions, especially with regard to the role of real-time information.

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KW - Internet-based survey

KW - Multinomial probit

KW - Non-commuters travel behavior

KW - Stated-preference

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JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

IS - 6

ER -

Tripmaker choice behavior for shopping trips under real-time information: Model formulation and results of stated-preference internet-based interactive experiments

Abstract

Funding

Keywords

ASJC Scopus subject areas

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