Gold farming and real money trade refer to a set of illicit practices in massively multiplayer online games (MMOGs) whereby players accumulate virtual resources to sell for “real world” money. Prior work has examined trade relationships formed by gold farmers but not the trust relationships which exist between members of these organizations. We adopt a hypergraph approach to model the multi-modal relationships of gold farmers granting other players permission to use and modify objects they own. We argue these permissions reflect underlying trust relationships which can be analyzed using network analysis methods. We compare farmers’ trust networks to the trust networks of both unidentified farmers and typical players. Our results demonstrate that gold farmers’ networks are different from trust networks of normal players whereby farmers trust highly-central non-farmer players but not each other. These findings have implications for augmenting detection methods and re-evaluating theories of clandestine behavior.
|Title of host publication||Proceedings of the Fifth International AAAI Conference on Weblogs and Social Media|
|Publisher||The AAAI Press, Menlo Park, California|
|State||Published - Jul 5 2011|
|Event||Fifth International AAAI Conference on Weblogs and Social Media - Barcelona, Spain|
Duration: Jul 1 2011 → …
|Conference||Fifth International AAAI Conference on Weblogs and Social Media|
|Period||7/1/11 → …|