A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.
|Original language||English (US)|
|Number of pages||6|
|Journal||Journal of Business Strategy|
|State||Published - May 1991|
ASJC Scopus subject areas
- Management Information Systems
- Strategy and Management