Turbo Marketing Through Time Compression

Philip Kotler, Paul J. Stonich

Research output: Contribution to journalReview article

8 Scopus citations

Abstract

A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.

Original languageEnglish (US)
Pages (from-to)24-29
Number of pages6
JournalJournal of Business Strategy
Volume12
Issue number5
DOIs
StatePublished - May 1991

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

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