Abstract
A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 24-29 |
| Number of pages | 6 |
| Journal | Journal of Business Strategy |
| Volume | 12 |
| Issue number | 5 |
| DOIs | |
| State | Published - May 1991 |
ASJC Scopus subject areas
- Management Information Systems
- Strategy and Management