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TV Channel Search and Commercial Breaks
Song Yao, Wenbo Wang, Yuxin Chen
Marketing
Research output
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Working paper
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Dive into the research topics of 'TV Channel Search and Commercial Breaks'. Together they form a unique fingerprint.
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Keyphrases
TV Channels
100%
Commercial Break
100%
Policy Change
25%
Time-lapse
25%
Viewership
25%
Natural Experiment
25%
Opportunity Cost
25%
Search Costs
25%
Television Programming
25%
Exogenous Variation
25%
Current Channel
25%
Consumer Search
25%
TV Market
25%
Data Pattern
25%
Heterogeneous Consumer Preference
25%
Alternative Channel
25%
Product Consumption
25%
Viewing Experience
25%
Sequential Search Algorithm
25%
Page number
25%
Quasi-natural Experiment
25%
PDF Documents
25%
Channel Choice Behavior
25%
Utility Degree
25%
Radio Programming
25%
Costly Search
25%
Empirical Identification
25%
Chinese Government Policy
25%
Chinese Television
25%
Economics, Econometrics and Finance
Information Costs
100%
Opportunity Cost
100%
Search Theory
100%
Government Policy
100%