Twenty-First Century Public Relations: The Strategic Stages of Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Handbook of Strategic Public Relations and Integrated Marketing Communications
Editors	Clarke L. Caywood
Publisher	McGraw Hill
Chapter	1
Pages	3-12
Number of pages	10
Edition	2
ISBN (Print)	978-00717674
State	Published - 2012

Cite this

@inbook{fbfbe059e62a4c49ad17d8611e293af2,

title = "Twenty-First Century Public Relations: The Strategic Stages of Integrated Marketing Communications",

author = "Caywood, {Clarke L}",

year = "2012",

language = "English (US)",

isbn = "978-00717674",

pages = "3--12",

editor = "Caywood, {Clarke L.}",

booktitle = "The Handbook of Strategic Public Relations and Integrated Marketing Communications",

publisher = "McGraw Hill",

edition = "2",

}