Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region

Jerry G. Kliatchko, Don E. Schultz

Research output: Contribution to journalArticlepeer-review

24 Scopus citations
Original languageEnglish (US)
JournalInternational Journal of Advertising
Volume33
Issue number2
StatePublished - 2014

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this