Two blind men and the elephant: A cross-functional approach to designing product line extensions with component sharing

Kamalini Ramdas*, Mohanbir Sawhney

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

A cross-functional perspective is adopted and marketing science ideas are synthesized with research in the product development, accounting, and manufacturing areas to develop conceptual, analytical, and empirical insights into the impact of different levels and types of new product variety on a firm's overall profitability. Several assumptions are made for the sake of tractability. The assumption that cannibalization is restricted to a small set of baseline models is a simplification and assumes that management is able to identify the relevant set of baseline models.

Original languageEnglish (US)
Title of host publicationAnnual International Conference Proceedings - American Production and Inventory Control Society
Editors Anon
PublisherAPICS
Pages236-241
Number of pages6
StatePublished - Dec 1 1997
EventProceedings of the 1997 40th International Conference and Exhibition - Washington, DC, USA
Duration: Oct 26 1997Oct 29 1997

Other

OtherProceedings of the 1997 40th International Conference and Exhibition
CityWashington, DC, USA
Period10/26/9710/29/97

ASJC Scopus subject areas

  • Management Information Systems
  • Industrial and Manufacturing Engineering

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    Ramdas, K., & Sawhney, M. (1997). Two blind men and the elephant: A cross-functional approach to designing product line extensions with component sharing. In Anon (Ed.), Annual International Conference Proceedings - American Production and Inventory Control Society (pp. 236-241). APICS.