Abstract
A cross-functional perspective is adopted and marketing science ideas are synthesized with research in the product development, accounting, and manufacturing areas to develop conceptual, analytical, and empirical insights into the impact of different levels and types of new product variety on a firm's overall profitability. Several assumptions are made for the sake of tractability. The assumption that cannibalization is restricted to a small set of baseline models is a simplification and assumes that management is able to identify the relevant set of baseline models.
| Original language | English (US) |
|---|---|
| Title of host publication | Annual International Conference Proceedings - American Production and Inventory Control Society |
| Editors | Anon |
| Publisher | APICS |
| Pages | 236-241 |
| Number of pages | 6 |
| State | Published - Dec 1 1997 |
| Event | Proceedings of the 1997 40th International Conference and Exhibition - Washington, DC, USA Duration: Oct 26 1997 → Oct 29 1997 |
Other
| Other | Proceedings of the 1997 40th International Conference and Exhibition |
|---|---|
| City | Washington, DC, USA |
| Period | 10/26/97 → 10/29/97 |
ASJC Scopus subject areas
- Management Information Systems
- Industrial and Manufacturing Engineering
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Ramdas, K., & Sawhney, M. (1997). Two blind men and the elephant: A cross-functional approach to designing product line extensions with component sharing. In Anon (Ed.), Annual International Conference Proceedings - American Production and Inventory Control Society (pp. 236-241). APICS.