Understand and Engage: Medill’s Audience-Focused Approach to News21

William R Handy

Research output: Non-textual formWeb publication/site

Abstract

Web-based multimedia paper describing a real-world application of audience understanding as the center of news strategy, and articulating Medill’s outside-in approach.

http://www.medillaudience.com/
Original languageEnglish (US)
StatePublished - 2009

Cite this

Handy, W. R. (Author). (2009). Understand and Engage: Medill’s Audience-Focused Approach to News21. Web publication/site