Understand and Engage: Medill’s Audience-Focused Approach to News21

William R Handy

Research output: Non-textual formWeb publication/site

Abstract

Web-based multimedia paper describing a real-world application of audience understanding as the center of news strategy, and articulating Medill’s outside-in approach.

http://www.medillaudience.com/
Original languageEnglish (US)
StatePublished - 2009

Fingerprint

Dive into the research topics of 'Understand and Engage: Medill’s Audience-Focused Approach to News21'. Together they form a unique fingerprint.

Cite this