Understanding and leveraging social networks for crowdfunding: Opportunities and challenges

Research output: Chapter in Book/Report/Conference proceedingConference contribution

24 Scopus citations

Abstract

Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we interview 58 crowdfunding project creators to investigate how crowdfunders use their social network to reach their campaign goals. We identified three main challenges, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.

Original languageEnglish (US)
Title of host publicationDIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems
PublisherAssociation for Computing Machinery
Pages677-680
Number of pages4
ISBN (Print)9781450329026
DOIs
StatePublished - Jan 1 2014
Event2014 ACM SIGCHI Conference on Designing Interactive Systems, DIS 2014 - Vancouver, BC, Canada
Duration: Jun 21 2014Jun 25 2014

Publication series

NameProceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS

Other

Other2014 ACM SIGCHI Conference on Designing Interactive Systems, DIS 2014
CountryCanada
CityVancouver, BC
Period6/21/146/25/14

Keywords

  • Crowdfunding
  • Social networks
  • Support tools

ASJC Scopus subject areas

  • Software

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