@inproceedings{20afa10927b54ea6b1bb3007ade2e716,
title = "Understanding and leveraging social networks for crowdfunding: Opportunities and challenges",
abstract = "Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we interview 58 crowdfunding project creators to investigate how crowdfunders use their social network to reach their campaign goals. We identified three main challenges, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.",
keywords = "Crowdfunding, Social networks, Support tools",
author = "Hui, {Julie S.} and Gerber, {Elizabeth M} and Darren Gergle",
year = "2014",
month = jan,
day = "1",
doi = "10.1145/2598510.2598539",
language = "English (US)",
isbn = "9781450329026",
series = "Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS",
publisher = "Association for Computing Machinery",
pages = "677--680",
booktitle = "DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems",
note = "2014 ACM SIGCHI Conference on Designing Interactive Systems, DIS 2014 ; Conference date: 21-06-2014 Through 25-06-2014",
}