Understanding and leveraging social networks for crowdfunding: Opportunities and challenges

Julie S. Hui; Elizabeth M. Gerber; Darren Gergle

doi:10.1145/2598510.2598539

Understanding and leveraging social networks for crowdfunding: Opportunities and challenges

Julie S. Hui, Elizabeth M. Gerber, Darren Gergle

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

37 Scopus citations

Abstract

Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we interview 58 crowdfunding project creators to investigate how crowdfunders use their social network to reach their campaign goals. We identified three main challenges, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.

Original language	English (US)
Title of host publication	DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems
Publisher	Association for Computing Machinery
Pages	677-680
Number of pages	4
ISBN (Print)	9781450329026
DOIs	https://doi.org/10.1145/2598510.2598539
State	Published - 2014
Event	2014 ACM SIGCHI Conference on Designing Interactive Systems, DIS 2014 - Vancouver, BC, Canada Duration: Jun 21 2014 → Jun 25 2014

Publication series

Name	Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS

Other

Other	2014 ACM SIGCHI Conference on Designing Interactive Systems, DIS 2014
Country/Territory	Canada
City	Vancouver, BC
Period	6/21/14 → 6/25/14

Keywords

Crowdfunding
Social networks
Support tools

ASJC Scopus subject areas

Software

Access to Document

10.1145/2598510.2598539

Cite this

Hui, J. S., Gerber, E. M., & Gergle, D. (2014). Understanding and leveraging social networks for crowdfunding: Opportunities and challenges. In DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems (pp. 677-680). (Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS). Association for Computing Machinery. https://doi.org/10.1145/2598510.2598539

Hui, Julie S. ; Gerber, Elizabeth M. ; Gergle, Darren. / Understanding and leveraging social networks for crowdfunding : Opportunities and challenges. DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems. Association for Computing Machinery, 2014. pp. 677-680 (Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS).

@inproceedings{20afa10927b54ea6b1bb3007ade2e716,

title = "Understanding and leveraging social networks for crowdfunding: Opportunities and challenges",

abstract = "Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we interview 58 crowdfunding project creators to investigate how crowdfunders use their social network to reach their campaign goals. We identified three main challenges, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.",

keywords = "Crowdfunding, Social networks, Support tools",

author = "Hui, \{Julie S.\} and Gerber, \{Elizabeth M.\} and Darren Gergle",

year = "2014",

doi = "10.1145/2598510.2598539",

language = "English (US)",

isbn = "9781450329026",

series = "Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS",

publisher = "Association for Computing Machinery",

pages = "677--680",

booktitle = "DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems",

}

Hui, JS, Gerber, EM & Gergle, D 2014, Understanding and leveraging social networks for crowdfunding: Opportunities and challenges. in DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems. Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS, Association for Computing Machinery, pp. 677-680, 2014 ACM SIGCHI Conference on Designing Interactive Systems, DIS 2014, Vancouver, BC, Canada, 6/21/14. https://doi.org/10.1145/2598510.2598539

Understanding and leveraging social networks for crowdfunding: Opportunities and challenges. / Hui, Julie S.; Gerber, Elizabeth M.; Gergle, Darren.
DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems. Association for Computing Machinery, 2014. p. 677-680 (Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Understanding and leveraging social networks for crowdfunding

T2 - 2014 ACM SIGCHI Conference on Designing Interactive Systems, DIS 2014

AU - Hui, Julie S.

AU - Gerber, Elizabeth M.

AU - Gergle, Darren

PY - 2014

Y1 - 2014

N2 - Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we interview 58 crowdfunding project creators to investigate how crowdfunders use their social network to reach their campaign goals. We identified three main challenges, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.

AB - Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we interview 58 crowdfunding project creators to investigate how crowdfunders use their social network to reach their campaign goals. We identified three main challenges, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.

KW - Crowdfunding

KW - Social networks

KW - Support tools

UR - http://www.scopus.com/inward/record.url?scp=84904497441&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84904497441&partnerID=8YFLogxK

U2 - 10.1145/2598510.2598539

DO - 10.1145/2598510.2598539

M3 - Conference contribution

AN - SCOPUS:84904497441

SN - 9781450329026

T3 - Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS

SP - 677

EP - 680

BT - DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems

PB - Association for Computing Machinery

Y2 - 21 June 2014 through 25 June 2014

ER -

Hui JS, Gerber EM , Gergle D. Understanding and leveraging social networks for crowdfunding: Opportunities and challenges. In DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems. Association for Computing Machinery. 2014. p. 677-680. (Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS). doi: 10.1145/2598510.2598539

Understanding and leveraging social networks for crowdfunding: Opportunities and challenges

Abstract

Publication series

Other

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this