TY - GEN
T1 - Understanding and leveraging social networks for crowdfunding
T2 - 2014 ACM SIGCHI Conference on Designing Interactive Systems, DIS 2014
AU - Hui, Julie S.
AU - Gerber, Elizabeth M.
AU - Gergle, Darren
N1 - Copyright:
Copyright 2014 Elsevier B.V., All rights reserved.
PY - 2014
Y1 - 2014
N2 - Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we interview 58 crowdfunding project creators to investigate how crowdfunders use their social network to reach their campaign goals. We identified three main challenges, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.
AB - Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we interview 58 crowdfunding project creators to investigate how crowdfunders use their social network to reach their campaign goals. We identified three main challenges, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.
KW - Crowdfunding
KW - Social networks
KW - Support tools
UR - http://www.scopus.com/inward/record.url?scp=84904497441&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84904497441&partnerID=8YFLogxK
U2 - 10.1145/2598510.2598539
DO - 10.1145/2598510.2598539
M3 - Conference contribution
AN - SCOPUS:84904497441
SN - 9781450329026
T3 - Proceedings of the Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, DIS
SP - 677
EP - 680
BT - DIS 2014 - Proceedings of the 2014 ACM SIGCHI Conference on Designing Interactive Systems
PB - Association for Computing Machinery
Y2 - 21 June 2014 through 25 June 2014
ER -