Understanding and leveraging social networks in crowdfunding: Implications for support tools

Julie Hui; Elizabeth Gerber; Darren Gergle

doi:10.1145/2559206.2581289

Understanding and leveraging social networks in crowdfunding: Implications for support tools

Julie Hui, Elizabeth Gerber, Darren Gergle

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

6 Scopus citations

Abstract

Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we investigate how crowdfunders strategically use their social network to reach their campaign goals. We interviewed 47 crowdfunding project creators to understand the challenges they face. We identified three main themes, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.

Original language	English (US)
Title of host publication	CHI EA 2014
Subtitle of host publication	One of a ChiNd - Extended Abstracts, 32nd Annual ACM Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery
Pages	2083-2088
Number of pages	6
ISBN (Print)	9781450324748
DOIs	https://doi.org/10.1145/2559206.2581289
State	Published - 2014
Event	32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014 - Toronto, ON, Canada Duration: Apr 26 2014 → May 1 2014

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Other

Other	32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014
Country	Canada
City	Toronto, ON
Period	4/26/14 → 5/1/14

Keywords

Creativity support tools
Crowdfunding
Social networks

ASJC Scopus subject areas

Software
Human-Computer Interaction
Computer Graphics and Computer-Aided Design

Access to Document

10.1145/2559206.2581289

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Hui, J., Gerber, E., & Gergle, D. (2014). Understanding and leveraging social networks in crowdfunding: Implications for support tools. In CHI EA 2014: One of a ChiNd - Extended Abstracts, 32nd Annual ACM Conference on Human Factors in Computing Systems (pp. 2083-2088). (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery. https://doi.org/10.1145/2559206.2581289

Hui, Julie ; Gerber, Elizabeth ; Gergle, Darren. / Understanding and leveraging social networks in crowdfunding : Implications for support tools. CHI EA 2014: One of a ChiNd - Extended Abstracts, 32nd Annual ACM Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2014. pp. 2083-2088 (Conference on Human Factors in Computing Systems - Proceedings).

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abstract = "Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we investigate how crowdfunders strategically use their social network to reach their campaign goals. We interviewed 47 crowdfunding project creators to understand the challenges they face. We identified three main themes, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.",

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Hui, J, Gerber, E & Gergle, D 2014, Understanding and leveraging social networks in crowdfunding: Implications for support tools. in CHI EA 2014: One of a ChiNd - Extended Abstracts, 32nd Annual ACM Conference on Human Factors in Computing Systems. Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery, pp. 2083-2088, 32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014, Toronto, ON, Canada, 4/26/14. https://doi.org/10.1145/2559206.2581289

Understanding and leveraging social networks in crowdfunding : Implications for support tools. / Hui, Julie; Gerber, Elizabeth ; Gergle, Darren.

CHI EA 2014: One of a ChiNd - Extended Abstracts, 32nd Annual ACM Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2014. p. 2083-2088 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AB - Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we investigate how crowdfunders strategically use their social network to reach their campaign goals. We interviewed 47 crowdfunding project creators to understand the challenges they face. We identified three main themes, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.

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Hui J, Gerber E , Gergle D. Understanding and leveraging social networks in crowdfunding: Implications for support tools. In CHI EA 2014: One of a ChiNd - Extended Abstracts, 32nd Annual ACM Conference on Human Factors in Computing Systems. Association for Computing Machinery. 2014. p. 2083-2088. (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/2559206.2581289

Understanding and leveraging social networks in crowdfunding: Implications for support tools

Abstract

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Keywords

ASJC Scopus subject areas

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