Understanding and leveraging social networks in crowdfunding: Implications for support tools

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations

Abstract

Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we investigate how crowdfunders strategically use their social network to reach their campaign goals. We interviewed 47 crowdfunding project creators to understand the challenges they face. We identified three main themes, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.

Original languageEnglish (US)
Title of host publicationCHI EA 2014
Subtitle of host publicationOne of a ChiNd - Extended Abstracts, 32nd Annual ACM Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages2083-2088
Number of pages6
ISBN (Print)9781450324748
DOIs
StatePublished - 2014
Event32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014 - Toronto, ON, Canada
Duration: Apr 26 2014May 1 2014

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014
CountryCanada
CityToronto, ON
Period4/26/145/1/14

Keywords

  • Creativity support tools
  • Crowdfunding
  • Social networks

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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