TY - GEN
T1 - Understanding and leveraging social networks in crowdfunding
T2 - 32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014
AU - Hui, Julie
AU - Gerber, Elizabeth
AU - Gergle, Darren
N1 - Copyright:
Copyright 2014 Elsevier B.V., All rights reserved.
PY - 2014
Y1 - 2014
N2 - Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we investigate how crowdfunders strategically use their social network to reach their campaign goals. We interviewed 47 crowdfunding project creators to understand the challenges they face. We identified three main themes, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.
AB - Crowdfunding provides a new way for creatives to share their work and acquire resources from their social network to influence what new ideas are realized. Yet, we understand very little about this growing phenomenon. Grounded in existing work on social network analysis, we investigate how crowdfunders strategically use their social network to reach their campaign goals. We interviewed 47 crowdfunding project creators to understand the challenges they face. We identified three main themes, which include understanding network capabilities, activating network connections, and expanding network reach. From our findings, we develop initial design implications for support tools to help crowdfunding project creators better understand and leverage their social network.
KW - Creativity support tools
KW - Crowdfunding
KW - Social networks
UR - http://www.scopus.com/inward/record.url?scp=84900566007&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84900566007&partnerID=8YFLogxK
U2 - 10.1145/2559206.2581289
DO - 10.1145/2559206.2581289
M3 - Conference contribution
AN - SCOPUS:84900566007
SN - 9781450324748
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 2083
EP - 2088
BT - CHI EA 2014
PB - Association for Computing Machinery
Y2 - 26 April 2014 through 1 May 2014
ER -