Abstract
More knowledge of customer loyalty may be the key.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 8 |
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 9 |
| Issue number | 1 |
| State | Published - Mar 2000 |
ASJC Scopus subject areas
- Business and International Management
- Marketing