Understanding Crowdfunding Work: Implications for Support Tools

Julie Hui, Michael Greenberg, Elizabeth Gerber

Research output: Chapter in Book/Report/Conference proceedingConference contribution

14 Scopus citations

Abstract

Crowdfunding is changing the way people realize their work by providing a new way to gain support from a distributed audience. This study seeks to understand the work of crowdfunding project creators in order to inform the design of crowdfunding support tools and systems. We conducted interviews with 30 project creators from three popular crowdfunding platforms in order to understand what tasks are involved and what tools people use to accomplish crowdfunding work. Initial results suggest that project creators carry out three main types of work—preparing the campaign material, marketing the project, and following through with project goals—and have adapted general support tools to facilitate doing this work. From our initial findings, we hope to improve and design future crowdfunding support tools and systems.

Original languageEnglish (US)
Title of host publicationCHI EA 2013 - Extended Abstracts on Human Factors in Computing Systems
Subtitle of host publicationChanging Perspectives
EditorsMichel Beaudouin-Lafon, Patrick Baudisch, Wendy E. Mackay
PublisherAssociation for Computing Machinery
Pages889-894
Number of pages6
ISBN (Electronic)9781450318990
DOIs
StatePublished - Apr 27 2013
Event31st Annual CHI Conference on Human Factors in Computing Systems:, CHI EA 2013 - Paris, France
Duration: Apr 27 2013May 2 2013

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume2013-April

Other

Other31st Annual CHI Conference on Human Factors in Computing Systems:, CHI EA 2013
CountryFrance
CityParis
Period4/27/135/2/13

Keywords

  • Crowdfunding
  • Qualitative study
  • Support tools
  • Work

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Fingerprint Dive into the research topics of 'Understanding Crowdfunding Work: Implications for Support Tools'. Together they form a unique fingerprint.

Cite this