Understanding gender diferences in pricing strategies in online labor marketplaces

Eureka Foong, Elizabeth M. Gerber

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The growing online gig economy provides ways for women to participate in a fexible, remote workforce and close the ofine gender pay and participation gap. While women in online labor marketplaces earn about as much overall as men, women set lower bill rates suggesting gender diferences in pricing strategies. In this study, we surveyed 392 freelancers in the USA (US) on the popular marketplace platform, Upwork, to understand strategies used to set hourly bill rates. We did not fnd gender diferences in pricing strategies that were signifcantly related to bill rate. Instead, we found that other factors, such as full-time freelancer status and level of self-esteem, may help explain gender diferences in bill rates. To better support equity and fairness in the growing gig economy, CHI researchers must identify, assess, and address the complex interaction between societal conditions in online labor markets.

Original languageEnglish (US)
Title of host publicationCHI 2021 - Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationMaking Waves, Combining Strengths
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450380966
DOIs
StatePublished - May 6 2021
Externally publishedYes
Event2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021 - Virtual, Online, Japan
Duration: May 8 2021May 13 2021

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021
Country/TerritoryJapan
CityVirtual, Online
Period5/8/215/13/21

Keywords

  • Bill rate
  • Freelancing
  • Gendergig economy
  • Online labor marketplaces
  • Online work
  • Pricing
  • Survey

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

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