Understanding Total Brand Value

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalReview article

4 Scopus citations
Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Management
Volume13
Issue number2
StatePublished - Mar 1 2004

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2004). Understanding Total Brand Value. Marketing Management, 13(2), 10-11.