Unpacking Multimodal Fact-Checking: Features and Engagement of Fact-Checking Videos on Chinese TikTok (Douyin)

Keyphrases

• Fact-checking 100%
• TikTok 100%
• Douyin 100%
• Multimodal Fact-Checking 100%
• Persuasive Strategies 30%
• Audience Engagement 20%
• Audiovisual Features 20%
• Computer Science 10%
• High Brightness 10%
• Communication Science 10%
• Image Data 10%
• Cyberspace 10%
• Evidence-based Decision Making 10%
• Humor 10%
• Storytelling 10%
• Feature Clustering 10%
• Content Creation 10%
• Marketing Science 10%
• Video Analysis 10%
• Cartoons 10%
• Image Current 10%
• Chinese Version 10%
• Communication Marketing 10%
• Conventional Content Analysis 10%
• Video-sharing Platforms 10%
• Fact-checkers 10%
• Cool Color 10%
• Automated Content Analysis 10%
• Clickbait 10%
• Trending Videos 10%

Computer Science

• Audience Engagement 100%
• Content Analysis 50%
• Analysis Framework 50%
• Data Paradigm 50%
• Content Creation 50%
• Common Practice 50%
• Clustering Feature 50%
• Computer Science 50%