Up and Out of Poverty: The Social Marketing Solution

Philip Kotler, Nancy R. Lee

Research output: Book/ReportBook

Original languageEnglish
PublisherPearson Prentice Hall
ISBN (Print)9780137141005
StatePublished - 2009

Cite this

Kotler, P., & Lee, N. R. (2009). Up and Out of Poverty: The Social Marketing Solution. Pearson Prentice Hall.