Urban freight policy innovation for Rome’s LTZ: A stakeholder perspective

City logistics is defi ned as ‘the process for totally optimising the logistics and transport activities by private companies in urban areas while considering the traffi c environment, the traffi c congestion and energy consumption within the framework of a market economy’ (Taniguchi et al., 1999, p. 17). In other words, city logistics can be considered a branch of transport modelling that deals with the typical problems relating to urban freight transport, such as congestion, time- window regulations, on- street loading and unloading of goods and environmental emissions caused by freight vehicles. Recent literature points towards the importance of explicitly considering diff erent stakeholders’ unique perspectives. Indeed, recognizing and understanding the concerns of diff erent stakeholders and their problem identifi cation with respect to urban freight is a key factor to successfully introduce urban freight policies. This chapter contributes to the understanding of practical issues relating to stakeholder evaluation of urban freight policies. The empirical section of the chapter presents evidence from stakeholder focus groups set in a specifi c and complex political and urban environment: the Limited Traffi c Zone (LTZ) in Rome.