U.S. online shopping: Facts, fiction, hopes and dreams

Don E. Schultz; Martin P. Block

doi:10.1016/j.jretconser.2014.10.010

U.S. online shopping: Facts, fiction, hopes and dreams

Don E. Schultz^*, Martin P. Block

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Article › peer-review

16 Scopus citations

Abstract

Much online shopping research has been viewed from the seller's side, i.e., volume, timing and the like. This paper looks at online shopping/buying from the buyer's view. Based on 285,000+ individual responses from an online U.S. panel, the questionnaires, gathered between 2006 and 2013, form the analytical base. Findings include an increase in online shopping volume among a declining customer base. Consumer reported details such as leading online retailers (Amazon.com), online product preferences, comparisons of online and fixed location research and buying scenarios, buying influences and the like are discussed. Managerial implications and suggestions for future research are included.

Original language	English (US)
Pages (from-to)	99-106
Number of pages	8
Journal	Journal of Retailing and Consumer Services
Volume	23
DOIs	https://doi.org/10.1016/j.jretconser.2014.10.010
State	Published - Mar 1 2015

Keywords

Brand preference
Online shopping
Shopper cards

ASJC Scopus subject areas

Marketing

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10.1016/j.jretconser.2014.10.010

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abstract = "Much online shopping research has been viewed from the seller's side, i.e., volume, timing and the like. This paper looks at online shopping/buying from the buyer's view. Based on 285,000+ individual responses from an online U.S. panel, the questionnaires, gathered between 2006 and 2013, form the analytical base. Findings include an increase in online shopping volume among a declining customer base. Consumer reported details such as leading online retailers (Amazon.com), online product preferences, comparisons of online and fixed location research and buying scenarios, buying influences and the like are discussed. Managerial implications and suggestions for future research are included.",

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AB - Much online shopping research has been viewed from the seller's side, i.e., volume, timing and the like. This paper looks at online shopping/buying from the buyer's view. Based on 285,000+ individual responses from an online U.S. panel, the questionnaires, gathered between 2006 and 2013, form the analytical base. Findings include an increase in online shopping volume among a declining customer base. Consumer reported details such as leading online retailers (Amazon.com), online product preferences, comparisons of online and fixed location research and buying scenarios, buying influences and the like are discussed. Managerial implications and suggestions for future research are included.

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U.S. online shopping: Facts, fiction, hopes and dreams

Abstract

Keywords

ASJC Scopus subject areas

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