Usage context-based choice modeling for hybrid electric vehicles

Lin He*, Wei Chen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations


Usage Context-Based Design (UCBD) has become an area of growing interest in engineering design research, due to the increasingly important role that usage context plays in customers' choices. In this paper, a usage context-based choice modeling framework (UCBCM) is presented to bridge the gap between engineering product design and customers' choice of new products by using hybrid electric vehicles (HEV) as an example. Uniquely, Different from existing choice modeling works, the product performances are explicitly modeled as a function of product design variables, customer profile, and usage context to reflect the heterogeneity in customer preference and usage context. Furthermore, the multinomial logic choice model is integrated with the ordered logit model to study the impact of vehicle design on consumer's choice. The case study of HEV illustrates the usefulness of the UCBCM framework and demonstrates the importance of modeling usage context using both revealed preference data and consumer rating data.

Original languageEnglish (US)
Title of host publicationICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design
Number of pages12
EditionPART 2
StatePublished - Dec 1 2011
Event18th International Conference on Engineering Design, ICED 11 - Copenhagen, Denmark
Duration: Aug 15 2011Aug 18 2011


Other18th International Conference on Engineering Design, ICED 11


  • Choice modeling
  • Customer preferences
  • Discrete choice analysis
  • Hybrid electric vehicles
  • Ordered logit model
  • Usage context-based design

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering

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