Use of social media in health promotion: Purposes, key performance indicators, and evaluation metrics

Brad L. Neiger; Rosemary Thackeray; Sarah A. van Wagenen; Carl L. Hanson; Joshua H. West; Michael D. Barnes; Michael C. Fagen

doi:10.1177/1524839911433467

Use of social media in health promotion: Purposes, key performance indicators, and evaluation metrics

Brad L. Neiger, Rosemary Thackeray, Sarah A. van Wagenen, Carl L. Hanson, Joshua H. West, Michael D. Barnes, Michael C. Fagen

Preventive Medicine

Research output: Contribution to journal › Article › peer-review

277 Scopus citations

Abstract

Despite the expanding use of social media, little has been published about its appropriate role in health promotion, and even less has been written about evaluation. The purpose of this article is threefold: (a) outline purposes for social media in health promotion, (b) identify potential key performance indicators associated with these purposes, and (c) propose evaluation metrics for social media related to the key performance indicators. Process evaluation is presented in this article as an overarching evaluation strategy for social media.

Original language	English (US)
Pages (from-to)	159-164
Number of pages	6
Journal	Health Promotion Practice
Volume	13
Issue number	2
DOIs	https://doi.org/10.1177/1524839911433467
State	Published - Mar 2012

Keywords

Internet/electronic interventions
social marketing/health communication
technology

ASJC Scopus subject areas

Public Health, Environmental and Occupational Health
Nursing (miscellaneous)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1177/1524839911433467

Cite this

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AU - West, Joshua H.

AU - Barnes, Michael D.

AU - Fagen, Michael C.

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Use of social media in health promotion: Purposes, key performance indicators, and evaluation metrics

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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