Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

Joe Phua, Seunga Jin*, Jihoon (Jay) Kim

*Corresponding author for this work

Research output: Contribution to journalArticle

85 Scopus citations

Abstract

Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. Results (N = 297) found that Twitter users had the highest bridging social capital, followed by Instagram, Facebook, and Snapchat, while Snapchat users had the highest bonding social capital, followed by Facebook, Instagram, and Twitter. SNS intensity, trust, tie strength, homophily, privacy concerns, introversion, and attention to social comparison were also found to moderate the relationship between SNS use and online bridging and bonding social capital.

Original languageEnglish (US)
Pages (from-to)115-122
Number of pages8
JournalComputers in Human Behavior
Volume72
DOIs
StatePublished - Jul 1 2017

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Keywords

  • Attention to social comparison
  • Online social capital
  • Privacy concerns
  • Social media
  • Social networking sites
  • Uses and gratifications

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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