Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

Joe Phua; Seunga Jin; Jihoon (Jay) Kim

doi:10.1016/j.chb.2017.02.041

Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

Joe Phua, Seunga Jin^*, Jihoon (Jay) Kim

^*Corresponding author for this work

NUQ Communication Program

Research output: Contribution to journal › Article › peer-review

147 Scopus citations

Abstract

Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. Results (N = 297) found that Twitter users had the highest bridging social capital, followed by Instagram, Facebook, and Snapchat, while Snapchat users had the highest bonding social capital, followed by Facebook, Instagram, and Twitter. SNS intensity, trust, tie strength, homophily, privacy concerns, introversion, and attention to social comparison were also found to moderate the relationship between SNS use and online bridging and bonding social capital.

Original language	English (US)
Pages (from-to)	115-122
Number of pages	8
Journal	Computers in Human Behavior
Volume	72
DOIs	https://doi.org/10.1016/j.chb.2017.02.041
State	Published - Jul 1 2017

Keywords

Attention to social comparison
Online social capital
Privacy concerns
Social media
Social networking sites
Uses and gratifications

ASJC Scopus subject areas

Arts and Humanities (miscellaneous)
Human-Computer Interaction
Psychology(all)

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10.1016/j.chb.2017.02.041

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title = "Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat",

abstract = "Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. Results (N = 297) found that Twitter users had the highest bridging social capital, followed by Instagram, Facebook, and Snapchat, while Snapchat users had the highest bonding social capital, followed by Facebook, Instagram, and Twitter. SNS intensity, trust, tie strength, homophily, privacy concerns, introversion, and attention to social comparison were also found to moderate the relationship between SNS use and online bridging and bonding social capital.",

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