Using childhood memory elicitation to gain insights into a brand at a crossroads: The in-n-out burger situation

Keyphrases

• Burgers 100%
• Childhood Memories 100%
• Franchising 50%
• Elicitation Methods 50%
• Company Growth 50%
• Early Attachment 50%
• National Audience 50%
• Expansion Planning 50%
• Research Toolkit 50%
• Matriarch 50%
• Chain Expansion 50%

Computer Science

• Elicitation Method 100%
• Elicitation 100%