Using frames to make scientific communication more effective

James N. Druckman, Arthur Lupia

Research output: Chapter in Book/Report/Conference proceedingChapter

23 Scopus citations


Science can serve as a valuable foundation for the making of public policy. For science to have this effect, it must be effectively communicated to individuals, organizations, and institutions. Effective science communication often involves frames that highlight particular aspects of a scientific finding or issue. This chapter discusses ways in which frames can be used to facilitate effective scientific communication- particularly we explore the impact of frames with regard to attention limitations, political polarization, and the politicization of science. We also highlight unanswered questions and challenges. The main lesson of this chapter is that there are certain conditions under which choosing particular frames yields more effective communication. While understanding these conditions does not guarantee success, it can help science communicators avoid common mistakes.

Original languageEnglish (US)
Title of host publicationThe Oxford Handbook of the Science of Science Communication
PublisherOxford University Press
Number of pages10
ISBN (Electronic)9780190497620
StatePublished - Jan 1 2017


  • Attention
  • Framing
  • Polarization
  • Politicization

ASJC Scopus subject areas

  • Psychology(all)


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