Using Information Processing Theory to Design Marketing Strategies

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	73-79
Journal	Journal of Marketing Research
Volume	18
State	Published - Feb 1981

Cite this

@article{b5c330c547414c6c8af852c77307e127,

title = "Using Information Processing Theory to Design Marketing Strategies",

author = "Tybout, {Alice M.} and Calder, {Bobby J.} and Brian Sternthal",

year = "1981",

month = feb,

language = "English",

volume = "18",

pages = "73--79",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}