Using Preference Mapping to Pretest Promotion Executions

Martin Paul Block, Don Edward Schultz, Tamara S. Brezen

Research output: Contribution to journal › Article

Cite this

@article{3b3aacb751a54c2b906b07e38188a5d7,

title = "Using Preference Mapping to Pretest Promotion Executions",

author = "Block, {Martin Paul} and Schultz, {Don Edward} and Brezen, {Tamara S.}",

note = "http://trove.nla.gov.au/work/36800153?q&versionId=47796501",

year = "1985",

language = "English (US)",

volume = "3",

journal = "Sales Promotion Monitor",

issn = "0891-1622",

}