Using Teams to Manage Collaborative Relationships in Business Markets

Research output: Contribution to journal › Article › peer-review

42 Scopus citations

Original language	English
Pages (from-to)	17-46
Journal	Journal of Business-to-Business Marketing
Volume	2
DOIs	https://doi.org/10.1300/J033v02n03_02
State	Published - 1995

Access to Document

@article{4dd33623355b47cf80572666be02fbc9,

title = "Using Teams to Manage Collaborative Relationships in Business Markets",

author = "Narus, {James A.} and Anderson, {James C.}",

year = "1995",

doi = "10.1300/J033v02n03_02",

language = "English",

volume = "2",

pages = "17--46",

journal = "Journal of Business-to-Business Marketing",

issn = "1051-712X",

publisher = "Routledge",

}