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Using teams to manage collaborative relationships in business markets
James A. Narus
*
,
James C. Anderson
*
Corresponding author for this work
Marketing
Research output
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Contribution to journal
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Article
›
peer-review
44
Scopus citations
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Keyphrases
Collaborative Relationship
100%
Relational Processes
100%
Management Tasks
100%
Business Market
100%
Relationship Management
100%
Interfirm Interaction
100%
Relational Structure
50%
Organizational Structure
50%
Group Research
50%
Managerial Decision Making
50%
Walker
50%
Task Performance
50%
Relationship Development
50%
Process Characteristics
50%
Structure Characteristics
50%
Kahneman
50%
Marketing Effort
50%
Prospect Theory
50%
Framing Processes
50%
Group Relations
50%
Team Structure
50%
Frame Structure
50%
Relational Framing
50%
Supplier Firms
50%
Social Sciences
Administrative Structure
100%
Prospect Theory
100%
Group Relations
100%
Decision Making
100%