| Original language | English (US) |
|---|---|
| Title of host publication | Marketing Management Association 2012 Fall Educators' Conference Proceedings |
| Editors | Brian A. Vander Schee |
| Pages | 113-114 |
| Number of pages | 2 |
| State | Published - 2012 |
Using Twitter to Bridge Theory and Practice
Daniel A Gruber
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution