Value articulation: Aframework for the strategic management of intellectual property

James G. Conley; Peter M. Bican; Holger Ernst

doi:10.1525/cmr.2013.55.4.102

Value articulation: Aframework for the strategic management of intellectual property

James G. Conley, Peter M. Bican, Holger Ernst

Managerial Economics, Decision Sciences and Operations

Research output: Contribution to journal › Article › peer-review

37 Scopus citations

Abstract

This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.

Original language	English (US)
Pages (from-to)	102-120
Number of pages	19
Journal	California Management Review
Volume	55
Issue number	4
DOIs	https://doi.org/10.1525/cmr.2013.55.4.102
State	Published - Jun 1 2013

Keywords

Brand equity
Case method
Intellectual property
Licensing
Marketing
Multiple industries
Patents
Product life cycle
Strategic management
Value transference

ASJC Scopus subject areas

Strategy and Management

Access to Document

10.1525/cmr.2013.55.4.102

Cite this

@article{4a0488f473734df1aa0686c859c77672,

title = "Value articulation: Aframework for the strategic management of intellectual property",

abstract = "This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.",

keywords = "Brand equity, Case method, Intellectual property, Licensing, Marketing, Multiple industries, Patents, Product life cycle, Strategic management, Value transference",

author = "Conley, {James G.} and Bican, {Peter M.} and Holger Ernst",

year = "2013",

month = jun,

day = "1",

doi = "10.1525/cmr.2013.55.4.102",

language = "English (US)",

volume = "55",

pages = "102--120",

journal = "California Management Review",

issn = "0008-1256",

publisher = "Haas School of Business",

number = "4",

}

TY - JOUR

T1 - Value articulation

T2 - Aframework for the strategic management of intellectual property

AU - Conley, James G.

AU - Bican, Peter M.

AU - Ernst, Holger

PY - 2013/6/1

Y1 - 2013/6/1

N2 - This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.

AB - This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.

KW - Brand equity

KW - Case method

KW - Intellectual property

KW - Licensing

KW - Marketing

KW - Multiple industries

KW - Patents

KW - Product life cycle

KW - Strategic management

KW - Value transference

UR - http://www.scopus.com/inward/record.url?scp=84912526995&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84912526995&partnerID=8YFLogxK

U2 - 10.1525/cmr.2013.55.4.102

DO - 10.1525/cmr.2013.55.4.102

M3 - Article

AN - SCOPUS:84912526995

SN - 0008-1256

VL - 55

SP - 102

EP - 120

JO - California Management Review

JF - California Management Review

IS - 4

ER -

Value articulation: Aframework for the strategic management of intellectual property

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this