Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Bart Larivière*, Herm Joosten, Edward C. Malthouse, Marcel van Birgelen, Pelin Aksoy, Werner H. Kunz, Ming Hui Huang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

116 Scopus citations

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