Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Bart Larivière*, Herm Joosten, Edward C. Malthouse, Marcel van Birgelen, Pelin Aksoy, Werner H. Kunz, Ming Hui Huang

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

142 Scopus citations

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Keyphrases

Computer Science

Social Sciences

Economics, Econometrics and Finance