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Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
Bart Larivière*, Herm Joosten, Edward C. Malthouse, Marcel van Birgelen, Pelin Aksoy, Werner H. Kunz, Ming Hui Huang
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
142
Scopus
citations