Visual Darkness Reduces Perceived Risk of Contagious-Disease Transmission From Interpersonal Interaction

Ping Dong*, Chen Bo Zhong

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

We examined the psychological impact of visual darkness on people’s perceived risk of contagious-disease transmission. We posited that darkness triggers an abstract construal level and increases perceived social distance from others, rendering threats from others to seem less relevant to the self. We found that participants staying in a dimly lit room (Studies 1 and 3–5) or wearing sunglasses (Study 2) tended to estimate a lower risk of catching contagious diseases from others than did those staying in a brightly lit room or wearing clear glasses. The effect persisted in both laboratory (Studies 1–4) and real-life settings (Study 5). The effect arises because visual darkness elevates perceived social distance from the contagion (Study 3) and is attenuated among abstract (vs. concrete) thinkers (Study 4). These findings delineate a systematic, unconscious influence of visual darkness—a subtle yet pervasive situational factor—on perceived risk of contagion. Theoretical contributions and policy implications are discussed.

Original languageEnglish (US)
Pages (from-to)1049-1061
Number of pages13
JournalPsychological Science
Volume29
Issue number7
DOIs
StatePublished - Jul 1 2018

Keywords

  • construal level
  • disease risk perception
  • open data
  • open materials
  • preregistered
  • social distance
  • visual darkness

ASJC Scopus subject areas

  • Psychology(all)

Fingerprint Dive into the research topics of 'Visual Darkness Reduces Perceived Risk of Contagious-Disease Transmission From Interpersonal Interaction'. Together they form a unique fingerprint.

Cite this