Webcasting in Canada: The Imbedded Media

Claude Martin, Ilhem Allagui, Marylaine Chaussé

Research output: Chapter in Book/Report/Conference proceedingChapter


Canadian webcasting has been developing in a quite favorable context. Internet penetration is high and spending on cultural products or telecommunication services is strong enough to have sustained the development of all forms of media, including Canadian ownership of organizations of every caliber. Canada is a bilingual country, but this does not mean that all citizens use two languages. French-speakers are concentrated in Québec and around 82% of Quebecers are French-speakers in everyday life. Although many Canadians were born outside of Canada, use of languages other than French or English is very fragmented. Television is now mostly received through multi-channel cable and satellite systems, although the main networks are available on air for free. Canadian cultural industries are clearly divided between English and French language organizations or divisions of the organizations, although many other types of segmentation can be seen.

Original languageEnglish (US)
Title of host publicationWebcasting Worldwide
Subtitle of host publicationBusiness Models of an Emerging Global Medium
PublisherTaylor and Francis
Number of pages17
ISBN (Electronic)9781135249786
ISBN (Print)1410614506, 9781410614506
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Computer Science(all)
  • Arts and Humanities(all)
  • Social Sciences(all)


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