Webcasting in Canada: The Imbedded Media

Canadian webcasting has been developing in a quite favorable context. Internet penetration is high and spending on cultural products or telecommunication services is strong enough to have sustained the development of all forms of media, including Canadian ownership of organizations of every caliber. Canada is a bilingual country, but this does not mean that all citizens use two languages. French-speakers are concentrated in Québec and around 82% of Quebecers are French-speakers in everyday life. Although many Canadians were born outside of Canada, use of languages other than French or English is very fragmented. Television is now mostly received through multi-channel cable and satellite systems, although the main networks are available on air for free. Canadian cultural industries are clearly divided between English and French language organizations or divisions of the organizations, although many other types of segmentation can be seen.