| Original language | English |
|---|---|
| Pages (from-to) | 136-140 |
| Journal | Journal of Consumer Research |
| Volume | 14 |
| State | Published - Jun 1987 |
What Consumer Research Is…
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 136-140 |
| Journal | Journal of Consumer Research |
| Volume | 14 |
| State | Published - Jun 1987 |