| Original language | English |
|---|---|
| Pages (from-to) | 48-57 |
| Journal | Harvard Business Review |
| Volume | 50 |
| State | Published - 1972 |
What Consumerism Means to Marketers
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 48-57 |
| Journal | Harvard Business Review |
| Volume | 50 |
| State | Published - 1972 |