Original language | English |
---|---|
Pages (from-to) | 48-57 |
Journal | Harvard Business Review |
Volume | 50 |
State | Published - 1972 |
What Consumerism Means to Marketers
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 48-57 |
Journal | Harvard Business Review |
Volume | 50 |
State | Published - 1972 |