What Does it Mean for Pastors to Adopt a Market Orientation?

Bruce Wrenn, Norman Shawchuck, Philip Kotler, Gustave Rath

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-23
Journal	Journal of Ministry Marketing & Management
Volume	1
DOIs	https://doi.org/10.1300/J093v01n01_02
State	Published - 1995

Access to Document

@article{1cced6aee1c44dde890e601f7812326f,

title = "What Does it Mean for Pastors to Adopt a Market Orientation?",

author = "Bruce Wrenn and Norman Shawchuck and Philip Kotler and Gustave Rath",

year = "1995",

doi = "10.1300/J093v01n01_02",

language = "English",

volume = "1",

pages = "5--23",

journal = "Journal of Ministry Marketing & Management",

}